My mission

Turning dreams into reality.

Everyone carries a dream, but taking the first shaky step is tough. So I'm here to change that.

I made it my mission to help you make the first step and turn your dreams into a reality, so I build in public, ship small products, fumble plenty, and jot down the lessons while they’re still fresh. No filters or guru talk—just what worked, what blew up, and why.

If straight-up field notes sound helpful, I’ll drop them in your inbox every morning.

Working on my laptop in a coffee shop

Why join the list?

What lands in your inbox

Raw field notes
Short, no-fluff recaps of what I tried yesterday—numbers, hiccups and face-plants included.
Copy-and-run checklists
Battle-tested to-dos you can drop straight into your own project and tick off before lunch.
A two-way street
Hit reply whenever you’re stuck. I read every message and share back the messy middle so we all move faster.
Field notes shipped each year
365
Experiments tested in public
100+
Readers following along
12 700+

Don't take my word for it.

Real builders, real feedback

“Every issue feels like grabbing coffee with a friend who ships first and Googles later. Half the time I copy the tactic straight into my sprint board.”

Tom — Hamburg

“I read the email on my commute, get to the office, and try the idea before lunch. It’s messy, human, and exactly what I need.”

Friedrich — Berlin

“Most newsletters preach at you. This one admits the stumbles, then tells you how to stand back up.”

Breonna — Missouri

“The daily notes keep me honest. If Logan procrastinates, Logan gets called out by Logan tomorrow.”

Logan — Texas

“I’ve stopped hoarding courses. One five-minute read a day beats another 10-hour video playlist I’ll never finish.”

Umair — Great Britain

“Makes the startup roller-coaster feel less lonely. Also way funnier than it has any right to be.”

Vojta — Czech Republic

“My favourite part? No ‘crush it’ jargon. Just clear steps and permission to mess up.”

Adam — Slovakia

“Reading the daily note is like a quick systems check for my side-project. I fix one tiny thing, ship, and log off happier.”

Lara — Zürich

“I forward the email to my co-founder when I know we’re stuck. It always sparks the next move.”

Sasha — Toronto

Want tomorrow’s field note?

One honest story, one lesson, straight from my desk to yours every morning. No fluff. No ads. Unsubscribe whenever.

Free • arrives at dawn • one-click goodbye